Before the gear. Before the score. There was a boy, his dad, and a pocket full of frozen Bit-O-Honey. That’s where it started for Bobby Herda—Founder and Chief Hunting Officer of Wicked North.

Most weekends were spent in the woods. Not chasing trophies, just time. Time to listen, to learn, to be quiet. To be together.

Years passed. The woods stayed the same, but Bobby didn’t. He became a skilled hunter, then a mentor, and eventually the guy who couldn’t stop tinkering—always chasing a better way to experience the hunt, from the first light to the final mount.

Wicked North was born from that pursuit. Gear that’s clever without being gimmicky. Built with intent. Made to perform.

The name and logo trace back to Bobby’s roots—hard country, dense timber, unforgiving cold. But also something deeper. The broadhead embedded in the pine points north—a reminder to follow instinct. To find your own way. And for Bobby, that way has always started under open sky.

“If you’re feeling lost, get outside,” Bobby says. “Ditch the phone. Pay attention. Let the land reset you. That’s where things start to make sense again.”

Since 2020, Wicked North has grown from a garage to a brand, from a weekend idea to a way of life. And while the orders go out to all corners of the country, the mission remains: 

BUILD GEAR FOR THOSE WHO BELIEVE IN THE HUNT.