Before the rifle and bow, before meat or Boone & Crockett Scoring, the hunt meant something entirely different to Wicked North Founder and Chief Hunting Officer, Bobby Herda. Time with Dad and a never-ending supply of frozen Bit-o-Honey candies.

“In retrospect, the candy was probably a tactic to keep me quiet,” Bobby laughs, “Dad’s no dummy… And it made the time in the woods with him sweet on many levels. I looked forward to it every weekend.”

As the years passed, Bobby went from sidekick to skilled hunter and on to full-on ambassador for the sporting life, bringing new outdoors-men and women into the fold whenever possible. It was his passion for the hunt, the outdoors and really great gear that gave Bobby the vision for Wicked North.

The spark for Wicked North began with Bobby’s native curiosity and countless hours tinkering in the shop to yield a better outdoor experience. And that very passion has turned an idea into a growing lifestyle brand with innovative, clever, “I wish I’d thought of that” gear.

The logo and brand name were inspired by the acres of pines that surround Bobby’s shop and the extreme (some call it wicked) region he hails from and has navigated from day one. But there's another meaning built inside the tree, a meaning that resonates no matter where you come from, and that is the broad head at the tip of the tree pointing, you guessed it, north. Indicating an inner compass and the passion for finding one's true north.

"If you get lost in life - there's no better reset than getting outside," said Bobby. "Get back to the basics, lose the phone, have an experience. That's what it's all about."

Wicked North launched in 2020 and since has built an amazing, growing community of adrenaline-seeking outdoor enthusiasts. "We're shipping out to all corners of the US and beyond," said Bobby. "It's been a wild ride and we couldn’t be more grateful for the people, the experience and the adventures so far. Excited to see what comes next.” 

OUR MISSION:
DELIVER THE VERY BEST GEAR FOR A LIFE WELL LIVED IN THE GREAT OUTDOORS.